Promwad, the largest independent electronics design center in the CIS region, has done rebranding. Over ten years of intense growth and development in the electronics and IT market, major changes have been introduced to the company, that are reflected in the company’s corporate identity: now Promwad has a new logo and corporate website, which are designed to increase brand recognizability and demonstrate its new content.
News
31 May 2013
Promwad rebranding: growth influenced company style
Promwad, the largest independent electronics design center in the CIS region, has done rebranding. Over ten years of intense growth and development in the electronics and IT market, major changes have been introduced to the company, that are reflected in the company’s corporate identity: now Promwad has a new logo and corporate website, which are designed to increase brand recognizability and demonstrate its new content.
Out of a simple team of engineers and programmers Promwad has grown into an independent design center which provides a full range of services for electronics design, from concept generation to launching the product into mass production in a specified spot of the world. Today Promwad is not just contract development of electronics and embedded software. The company also invests in designing hardware and software platforms (OEM solutions) for the developing market sectors, which it then offers to its customers on various conditions, from licensing to full sale. This business model will enable potential customers to accelerate the implementation of projects, as well as reduce the final cost and time-to-market for a new electronic product.
New Promwad logo after rebranding:
association with electronics market and enhanced recognizability
Roman Pakholkov, CEO and founder of Promwad, explains, “Rebranding is a very important step in the company’s history. It is associated not only with a new external presentation, but also with internal changes. The new basis for Promwad’s development has been a transition to a divisional business structure which will help implement adaptive management and focus on improving the labor productivity of each expert”.
Three divisions have now been formed within the company, which specialize in various projects: electronics design, launching into production and mobile applications development. Promwad’s personnel has grown to over a hundred employees who have implemented more than 200 projects in the field of contract development. Thus, the company offers a full array of services for the electronics and IT market, which enables it to break away from competitors.
Roman Pakholkov continues, “We have changed from technological positioning to industry positioning. Initially, our focus was on the design of electronics based on Linux and SoCs (system-on-chip), but now our goal is to become a major industry player in such niches as consumer electronics, telecommunications, automation and automotive electronics. To do this, we maintain a special focus on working with multinational companies, industry and technology leaders, as well as ambitious startups. Over the first ten years in the market for electronics, we have already been recognized in Russia as a leading design house. Now we are pursuing this goal on the world arena”.
22 May 2013
Promwad Mobile team presented its project at AngelHack Moscow
From 18 to 19 May, Promwad Mobile team took part in the first and the world's largest AngelHack Hackathon in Moscow. The event brought together more than 250 programming specialist, designers and entrepreneurs from Russia, Ukraine, Belarus and other countries. Within two days of continuous work the participants created more than 50 prototypes — new applications for mobile devices.
From 18 to 19 May, Promwad Mobile team took part in the first and the world's largest AngelHack Hackathon in Moscow. The event brought together more than 250 programming specialist, designers and entrepreneurs from Russia, Ukraine, Belarus and other countries. Within two days of continuous work the participants created more than 50 prototypes — new applications for mobile devices.
AngelHack Moscow was supported by Google, PayPal, Yammer, Paymill, Apps4All, SocialMart, and MSU business incubator. On the first day of the event, the representatives of IT companies appeared, they talked about the open data, the prospects for the PayPal use in mobile applications and the mobile development trends in the world market.
On May 19, the review of the designs developed took place; the developers were given a 2 minute presentation as a part of the 4-hour pitch-section. The Promwad Mobile team introduced a mobile application based on augmented reality technology. It displays the contents of a closed box with any products in the form of 3D-model. This way the user can get full information about the hidden object without removing it from the packaging. The design concept can be used to implement applications in various fields.
For information:
Hackathon is the event that brings together IT professionals (programmers, designers and managers) for the joint development of web services and applications for mobile devices.
29 April 2013
Lapka and Promwad designed mini laboratory for iPhone
By order of startup Lapka we developed enclosure design and launched into production a set of five sensors for the iPhone. The devices are designed for measuring the level of radiation, humidity, electromagnetic radiation and nitrates in foodstuffs.
By order of startup Lapka we developed enclosure design and launched into production a set of five sensors for the iPhone. The devices are designed for measuring the level of radiation, humidity, electromagnetic radiation and nitrates in foodstuffs.
Lapka sensors are connected to the Apple smartphones via audio jack, use iPhone battery and CPU, take measurements and display the results in the interface of specific iOS applications.
In frames of the project Promwad fulfilled the following tasks:
- Selection of materials for the enclosure. Dozens of wood, plastic and metal samples were investigated. The analysis helped to select the best combination: dark hardwood (no cover), ivory plastic and stainless steel. The customer was able to check all the materials due to prototypes: to evaluate the color, tactile feel, weight, and other parameters.
- Development of all components design: 3D-modeling and design documentation for mass production.
- Production of equipment (a set of molds) for series production.
- Release of the initial batch of parts for the sensors.
The successful combination of materials and modern design solution resulted in the external view of the new development. Lapka device looks as stylish talismans that protect from the harmful effects of the environment. It differs from other measuring devices. Lapka set of sensors is already available for order on the manufacturer's website.
16 April 2013
Promwad and Altonika announce strategic partnership
Promwad Innovation Company and Production Company Altonika, the Russian market's major players in the field of contract electronics development and contract electronics manufacturing, have signed a strategic partnership agreement.
Promwad Innovation Company and Production Company Altonika, the Russian market's major players in the field of contract electronics development and contract electronics manufacturing, have signed a strategic partnership agreement.
This collaboration will create a unique set of services allowing to design new high-tech products for mass market that can compete with international peers.
Promwad Innovation Company implements a full cycle of electronics development, involving industrial design, printed and electrical circuit design, software development, testing, prototyping, putting into production and mass production support. Since 2004 the company has successfully completed over 150 projects for various segments of electronics market. Thanks to this partnership Promwad will be able to guarantee its customers high-quality samples and subsequent production based on world-class equipment.
Production Company Altonika is the largest contract manufacturer of electronics in Russia with the output volume of more than 4.5 million units per year to 600 kinds of products. The company carries out the supply of electronic components to complex, a full cycle of production, from PCB assembly to final assembly, test, testing and packaging.
Partnership between these two companies will reduce development and production costs and also time to market for the customers owing to the established process of interaction between Promwad and Altonika, compliance with technological standards of the manufacturer in the early stages of electronics development, electronic parts optimization, as well as use of proven supply chains.
20 March 2013
Promwad experts publish their articles in the leading electronics publications
In March 2013, the leading IT publications in Russia and the European Union — EE Times Europe, Elektronik Praxis, 'Computerra' and the popular blog 'Habrahabr' — published the articles of Promwad specialists.
In March 2013, the leading IT publications in Russia and the European Union — EE Times Europe, Elektronik Praxis, 'Computerra' and the popular blog 'Habrahabr' — published the articles of Promwad specialists.
Dmitry Kurylenko, the head of Promwad testing and quality assurance department, analyzed the situation on Google Play (Android application store). He emphasized that service of testing can become a competitive advantage for developers and owners of software products. Dmitry as well paid attention to different types of testing: functional, automated, load, stress, and usability testing.
Read the article on Android applications testing in the popular Russian IT publication 'Computerra': Android Applications Testing as a tool to reach the top on Google Play (in Russian)
Shaleynikov Anton, the head of technical consulting in Promwad Innovation Company, published the second part of his article on modern electronic devices development for the mass market. The first part of the article revealed the first two stages of devices development. Now the author focused on the production aspects: testing, prototyping, mass production, delivery and post-sale support.
Read the article about the successful development of electronic devices in 'Habrahabr' IT blog: How to create a new product for the electronics market. Part 2 (in Russian)
Alexander Kondratiev, the head of wireless devices development unit of Promwad in Moscow, wrote an article about the prospects of SDR (software-defined radio) in Russia and around the world. He also shared the experience in the development of a universal SDR-platform with open architecture for dynamic design of wireless communication systems.
Read the article about SDR technology...
- On EE Times Europe, the European division of EE Times international edition: Designing a universal software defined radio platform (на английском языке)
- On Elektronik Praxis, one of the leading publications for electronics industry professionals in Germany: Software Defined Radio. Projektierung einer Universalplattform (на немецком языке)
05 March 2013
Promwad leaders share their experience with Habrahabr readers
Promwad experts share their articles with the readers of popular Habrahabr blog. Earlier in March, Promwad team joined the community of Habrahabr authors.
Promwad experts share their articles with the readers of popular Habrahabr blog. Earlier in March, Promwad team joined the community of Habrahabr authors.
1. How to create a new product for the electronics market. Part 1 — Anton Shaleynikov, head of technical consulting division in Promwad Innovation Company, tells about the development of modern electronic devices for the mass market. He revealed the first two stages — preliminary analysis of the future product, software and hardware development of the devices.
2. Personal experience: hobby = business? — Roman Pakholkov, Promwad CEO, shared his experience in meeting a balance between hobby and business. He explained by examples why these two concepts should be clearly differentiated.
Habrahabr is the largest Russian team blog of IT professionals: engineers, programmers, industrial designers, project managers, company leaders and other experts. More than six million people visit Habr every week. The main audience are the readers from Russia, the Ukraine and Belarus.