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Broadcasting
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Engineering Services for Broadcasting Software & Devices

We plug in fast to design and optimize broadcast pipelines, from FPGA blocks and device drivers to cross-platform UX.  

Along the way, we guide clients through SDI-to-IP migration and ensure compatibility with ST2110, NMOS, AES67, and NDI. 

Our Key
Achievements

Over 3 million digital TV & video streaming devices produced by Promwad
A world-class event in Qatar used our engineering solution to broadcast live video

Who We Help and Why

CTOs and R&D leaders at broadcast OEMs and studios who need to: 

  • boost performance and cut latency in live pipelines 
  • migrate from SDI to IP without breaking schedules 
  • implement and verify modern standards across mixed vendor ecosystems 
  • add support for multiple codecs and formats 
  • close the FPGA expertise gap and accelerate releases 
broadcast who we help

Why Companies Trust Promwad in Broadcasting

Promwad is your plug-in engineering partner for broadcast hardware and software, from concept to mass production. We join at any stage to rescue, migrate, or scale. 

20 years, 500+ projects
20 years, 500+ projects

proven track record with OEMs in EU and US

First release in 8–10 weeks
First release in 8–10 weeks

predictable MVP or PoC delivery

Compliance-ready
Compliance-ready

ISO 9001 and broadcast standards

Plug-in teams
Plug-in teams

we join at any stage, from project recovery to expansion

Trusted by OEMs & global leaders
Trusted by OEMs & global leaders

SONY, Vestel, AMD, Altera

Explore Our Broadcast Core Services

Wherever you are in the media workflow — vendors, studios, or integrators — our services tackle your toughest bottlenecks. 

OpenGear module design

Custom hardware and firmware for openGear to help broadcast vendors expand product lines without changing platforms.

FPGA for video/audio

FPGA-based encoding, filtering, and resampling deliver predictable latency for demanding video and audio applications.

ST 2110 migration

Seamless SDI-to-IP migration with ST 2110 and NMOS for studios and integrators seeking reliable interoperability.

NDI development

Cost-efficient AV-over-IP with NDI for broadcast studios, Pro AV systems, and live event production.

AI video analytics

Automated scene, object, and quality analysis powered by AI to reduce manual work in video and audio pipelines.

Camera control software

Protocols for PTZ and remote camera control with tally integration to streamline production workflows.

Low-latency IP transport

NVIDIA Rivermax or DPDK integration ensures ultra-low latency for real-time broadcast and live video delivery.

Short on engineers or missing expertise? Plug in our team to keep your broadcast roadmap on track

Vadim Shilov, Head of Broadcasting & Telecom at Promwad

Migration From SDI to IP Without Chaos

PTP synchronization and jitter buffers

NMOS registry integration and flow control

QoS policies, multicast and IGMP

Legacy SDI compatibility with test matrices: lip-sync, packet loss, failover

Monitoring and validation across vendors and devices

Protocols & Standards

From contribution to distribution, we bring deep knowledge of broadcast protocols and standards to ensure reliable, low-latency media pipelines. 

Use case

Protocol

Latency

When to use

Studio IP 

ST 2110 + NMOS 

Ultra-low 

SDI-to-IP migration, studio routing 

Sync & network 

PTP 1588, QoS, IGMP 

Timing, prioritization, multicast 

Audio IP 

AES67 / Dante 

Low 

Multi-device audio networking 

Studio / Pro AV 

NDI 

Cost-efficient AV-over-IP setups 

Hybrid broadcast 

ATSC 3.0 

Varies 

OTA + broadband delivery 

Contribution 

SRT / RIST 

Moderate 

Streaming over public internet 

 

What We Build for Broadcasters & Vendors

We transform industry needs into scalable software and hardware solutions tailored to broadcast and Pro AV vendors.

Operational apps and dashboards
Media pipelines
Broadcast Solutions

How We Work

Predictable delivery through clear processes and proven workflows that keep your projects on time and on budget. 

  1. Architecture and review: scope, risks, latency budget, and test plan 
  2. MVP or PoC in 8–10 weeks — focused on the highest-value path 
  3. Interoperability and compliance verification (ST 2110, NMOS, NDI) 
  4. Pilot at your site: tooling, monitoring, rollback plans 
  5. Scale-up and production support — from concept to mass production 
broadcast engineering

How we ensure quality in broadcasting projects:

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Low-latency QA: jitter, packet loss, lip-sync tests, and failover simulation

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Cross-device validation: cameras, mixers, encoders, playout, and panels

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Secure CI/CD delivery and
traceability

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Certification readiness
(CE, ATSC 3.0, etc.)

Compliance, low-latency, and predictable releases — ready to review your project

Our Case Studies

FPGA & Hardware Projects

Firmware for Serial & GPI Fibre Transceiver 

Firmware migration for Lynx Technik AG — from Intel to Lattice FPGA, ensuring stable mass production. 

Pain 

Component shortage risked a major delivery contract and required urgent platform migration. 

Solution 

Secured Lattice dev board via partnership. Developed firmware on CrossLink-NX FPGA for RS232/422/485 and GPI over fibre with MCU-based control. 

Result 

Migration completed on time. Stable, cost-efficient transceiver supporting long-haul multi-protocol data over 40 km.

 

Read the full project story

 

Firmware development for serial and GPI fibre transceiver

Bi-directional Quad Link 2SI/SQD Development  

Next-gen Intel FPGA-based SDI gearbox for Lynx Technik AG. Real-time, lossless HD signal conversion. 

Pain 

Needed a high-speed SDI solution for real-time HD processing without quality loss. 

Solution 

3G/12G SDI gearbox on Intel Cyclone 10 GX FPGA. Hardware + firmware: PCB, FPGA logic, DDR3L buffering, Semtech SDI interfaces. 

Result 

Stable bi-directional conversion 12G↔4×3G (2SI/SQD). Robust product ready for professional A/V markets.

 

Read the full project story

 

Bi-directional Quad Link 2SI/SQD Development

Photo for illustration purposes only

Dedicated Team for Live-Production Device 

First-of-its-kind system design for a leading European broadcast OEM. Field-proven at the 2025 Oscars. 

Pain 

High-speed hardware, complex integration, tight show deadlines. 

Solution 

Dedicated team: hardware, FPGA, Embedded Linux, middleware, UX. Scaled from 9 to 20 engineers. 

Result 

First spin worked out-of-the-box. Stable CI/CD releases. Live success at the 2025 Oscars.

Software Development

Platform for broadcasters

We have off-the-shelf server software for operators and broadcasters who aggregate video streams on their servers and distribute them to their clients. 

Our ready-to-go solution

  • Receives and transcodes video
  • Creates profiles and serves subscribers
  • Monitors all transmitting/receiving devices
  • Manages their settings;

Video streams can be transmitted to TVs, set-top boxes, and mobile devices.

This software allows digital TV operators to receive streams from CCTV cameras in various regions.

Platform for broadcasters

Application for PRO camera

Tasks completed:

  • UI\UX design
  • Application development + web version 

Tech stack: 

C\C++, Qt for WebAssembly, GStreamer, ffmpeg

Interface

Photo for illustration purposes only

Virtual audio mixer

We developed a cross-platform Qt-based application for MacOS, Windows, and Linux.

What our solution does

  • Mixes 6 inputs to 4 outputs across 4 buses for versatile audio source mixing: music, videos, IP calls, and IP radio can be mixed and sent to different audio outputs.
  • Supports 8 mono microphones, 2 stereo hardware channels, and 12 stereo virtual channels simultaneously.
  • Compatible with pro audio DAWs and various audio interfaces: MME, Direct-X, KS, WaveRT, WASAPI, and ASIO.
  • Enables connections to musical instruments and supports VST/VST3 plugins.
Virtual audio mixer

Photo for illustration purposes only

AI-powered content analysis and filtering

We developed a state-of-the-art neural model based on YOLO 5 and 8 to identify specific behaviours in video streams, such as smoking, mobile phone use, and mask-wearing.

The model was trained on over 12K labelled images and optimised to reduce processing latency by ten times.

Our solution helps to filter targeted advertising and enable video censorship and content categorisation.

AI-powered content analysis and filtering

Cross-Bridging

Professional 4K camera viewfinder

The designed viewfinder captures raw video from a professional camera using the 3G-SDI interface (60Hz frame rate, UHD format).

Then, it transmits this raw data to the host x86 processor via a PCIe link and displays the processed video stream on a 4K display through the DisplayPort interface.

4K camera viewfinder

12G-SDI Converter

We developed a schematic design, ​a PCB layout, and IP cores ​for the SDI streams gearbox.

Key features:

  • Cyclone-10-GX-based design​

  • 12G-SDI to 4x3G-SDI ​

  • 4x3G-SDI to 12G-SDI​

  • 2SI/SQD modes

12G-SDI

Video decoding and output to the TFT panel

We designed а cost-effective video processing solution based on the Lattice ECP FPGA and tested its prototypes. Our team developed FPGA firmware for receiving video streams from various sources ​via Ethernet/DSI/HDMI. 

Key features:

  • Video parallel RGB interface​
  • LVDS display interface​
  • CSI + SDI interface​
  • FPGA embedded Ethernet switch ​(up to Gigabit Ethernet)​
  • Lattice ECP5, Variscite iMX8 module​
  • Converter of parallel video interface to LVDS/CSI​
  • Unified for the ECP family ​
  • Fits low-cost Lattice ECP chips​
Video decoding and output to the TFT panel

Our Engagement Models

Time & Material

Time & Material

– Payments for actual hours worked
– Regular reporting of time and results
– Regular communication with team
– Connecting / disconnecting engineers on request
– Flexible development process

Dedicated Team

Dedicated Team

– Fixed monthly costs
– Custom-built team with specific competencies
– Fully dedicated engineering team
– Comprehensive IT infrastructure
– Max efficiency for complex projects

Project-based

Project-based

– Budget control
– Reduced risk
– Flexible resource allocation
– Clear scope
– Predictable timeline
– Quality control

Ready to upgrade your broadcast workflows?

From ST 2110/NMOS migration to ultra-low-latency pipelines: Promwad plugs in, fixes, and scales your broadcast systems. Use the form below to book a call with our tech expert within 24h to review your needs! 

We will contact you today or the next business day. All submitted information will be kept confidential (NDA on request). Prefer direct email? Write to info@promwad.com.

Secured call with our expert in 24h

FAQ

Which IP standards should I choose for my broadcast workflow?

 

It depends on your workflow architecture and performance goals. Modern broadcast systems often combine several standards rather than choosing just one. 

ST 2110 with NMOS is used for professional studio environments where interoperability and frame-accurate PTP sync are essential. 
 
NDI offers flexibility and quick deployment, making it suitable for ProAV and hybrid setups. 
 
SRT and RIST are ideal for contribution and distribution over imperfect networks, ensuring secure, low-latency delivery.

In many of our projects, we integrate multiple standards within the same device or pipeline — for example, ST 2110 inside the studio and SRT for remote contribution — to balance latency, quality, and scalability.
 

How do you achieve and validate ultra-low latency in complex broadcast pipelines?

 

We design and verify latency budgets tailored to each workflow — whether sub-frame in-studio or low-millisecond contribution links.

Our approach covers the full signal path: FPGA offload for real-time processing, zero-copy data transfer, NIC bypass using DPDK or Rivermax, and GPUdirect integration where applicable.

We then validate results under real-world load through jitter, lip-sync, and packet-loss simulations, ensuring predictable performance across devices and network conditions.
 

Can you rescue a failed vendor project?

 

Yes. We often join at “rescue” stage when schedules or integrations are off track. First, we audit architecture, code, and compliance gaps. Then we stabilize the current release or prototype while preparing a migration path if needed (e.g., SDI → ST 2110). Our plug-in team approach means we can join quickly and bring in FPGA, networking, and software experts to unblock the project.

 

Do you handle certification for ATSC 3.0 apps?

 

We prepare systems for certification and compliance testing. That includes validating hybrid broadcast apps against ATSC 3.0 specs, checking receiver integration, and ensuring readiness for CE and regional standards. We don’t issue certificates directly but deliver certification-ready builds, documentation, and full test reports to streamline your approval with authorities or labs.